David Beckham, the world’s first image man: Farewell to football ten years ago
The Englishman has not only had an excellent career, but also made history as the first world player, a sports brand that, thanks in part to his marriage to Victoria Adams, was able to elevate a footballer to the level of a movie star
Before the advent of David Beckham, a footballer, even the strongest, achieved a celebrity commensurate with his sporting greatness, possibly extending it to the world of television (several of them hosted), advertising (in Italy, for example, there was the Rummenigge cheese etc.) from Baresi & Costacurta shampoo) or cinema (Pelé in Escape to Victory). With and thanks to David Beckham, on the other hand, from the 90s and not too slowly, the soccer player began to approach the fame of film or music stars, thus triggering the process that today owes to Messi or CR7 comparable to George Clooney, Julia Roberts or the Stones.